ABOUT

Where strategy meets intuition and creating clarity, direction and commercial impact

SERENE STUDIO

Serene Studio is a consultancy focused on design, brand and experience development.

The studio works with premium brands and spaces to create alignment between identity, environment and customer experience always with a strong commercial perspective.

From market entry to concept refinement and experience design, Serene Studio bridges the gap between how something looks and how it performs.

The Founder

Cristine Gade, Strategic Partner & Commercial Brand Developer

I am the founder of Serene Studio, working at the intersection of design, brand and commercial development.

With more than 15 years of experience building and developing international premium brands in the Nordic market, I bring a unique combination of commercial understanding and aesthetic sensitivity.

My strength lies in identifying what others overlook the subtle gaps between brand, space and experience and transforming them into clear, actionable improvements.

I have worked across design, interiors, fragrance and lifestyle industries, building strong partnerships and delivering long-term results.

Today, I work independently with brands, companies and spaces that want to strengthen their identity, elevate their experience and create real impact.

I am driven by a deep passion for aesthetics, quality and meaningful experiences and by helping brands realise their full potential.

How I work

I work with a limited number of clients to ensure focus, quality and strong results.

Depending on the scope, collaborations can be structured as project-based work, ongoing partnerships or retainers. Each collaboration is tailored to the specific needs, ambition and scale of the brand or company.

Experience & Selected Collaborations

I have developed and built the Nordic market for a selection of international high-end interior, fragrance and lifestyle brands and carefully selected for their quality, craftsmanship and design integrity.

Working with brands and producers across Europe, the US and Asia, I have introduced new concepts to the Nordic market and been among the early drivers of sensory and scent-based branding within commercial, cultural and design-led environments.

From market entry to long-term development, I have established strong client portfolios across corporate, hospitality and premium retail working with strategic positioning, partnerships and ongoing commercial growth.

My work includes collaborations, projects and exhibitions for clients such as Christiansborg Palace, Trapholt, the National Museum of Denmark, Illums Bolighus (Scandinavia), About France, Rolighed (Maersk Leadership Centre), Kurhotel Skodsborg, Atea, Nordea, Telia, Dansk Erhverv, Bella Center, Formland, Hotel d'Angleterre and Singapore Airlines, as well as boutique hotels and leading interior and lifestyle brands across the Nordics.